Visual Identity | Brand Identity Guideline | creative couple | Lebanon

A combination of geometric
shapes and humanistic touch

Creating emotional connections is our main purpose.
How we do it? Through knowing who we’re dealing with, their personality, characters, past experiences, fears and motivators, likes and dislikes, how they operate and what they care about. We interpreted this way of thinking in the new logo showing our ability to communicate with each audience individually. Using shapes to create the logo was based on the Psycho-Geometrics system, developed in 1978 by Dr. Susan Dellinger. It’s grounded on the notion that we are attracted to certain shapes and forms based on our personalities, attitudes, education and experiences. And once you determine which of those personality types you’re dealing with, the better equipped you are to communicate effectively.

Horizontal (1-line)

Minimun Size
Print: 0.5cm
Onscreen: 9px

Horizontal Alternate (2-line)

Minimun Size
Print: 0.5cm
Onscreen: 9px

Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the right way.

Horizontal (1-line)

Minimun Size
Print: 0.5cm
Onscreen: 9px

Horizontal Alternate (2-line)

Minimun Size
Print: 0.5cm
Onscreen: 9px

Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the right way.

Making sure people can read our logo is key. In order to maintain the integrity of the mark and make it easier for the audience to recognize it clearly, we keep a minimum clear space around the logo equal to the width of the letter c.

Making sure people can read our logo is key. In order to maintain the integrity of the mark and make it easier for the audience to recognize it clearly, we keep a minimum clear space around the logo equal to the width of the letter c.

The success of the brand depends on the logo maintaining a consistent appearance in all types of communication. In order to preserve the integrity of the brand, here are a few simple examples for creative couple illustrating how it shouldn'tbe used.

The success of the brand depends on the logo maintaining a consistent appearance in all types of communication. In order to preserve the integrity of the brand, here are a few simple examples for creative couple illustrating how it shouldn'tbe used.

Primary Brand Colors

Our primary palette consists of our core black, white and greyscale values. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.

Secondary Colors

Our secondary colors pull from the colors of emotions, They should be used mostly throughout illustration, photography, and product offering depth to our marketing communications and product UI.

Primary Brand Colors

Our primary palette consists of our core black, white and greyscale values. They are used to provide accessibility, simplicity, and consistency throughout all brand communications.

Secondary Colors

Our secondary colors pull from the colors of emotions, They should be used mostly throughout illustration, photography, and product offering depth to our marketing communications and product UI.

Illustration and iconography can be effective in bringing new forms of visual interest to the brand while creating visual hierarchy. Given that specific pieces of content need to speak universally across various types of customers and segments, illustration and iconography can be an effective graphic approach.

Illustration and iconography can be effective in bringing new forms of visual interest to the brand while creating visual hierarchy. Given that specific pieces of content need to speak universally across various types of customers and segments, illustration and iconography can be an effective graphic approach.

Our primary typeface Codec Pro — the newest incarnation of the Codec family, developed in 2017 by Francesco Canovaro, Cosimo Lorenzo Pancini and Andrea Tartarelli as a research on the subtleties and the variations on the theme of the geometric sans-serif design.We use three weights of Codec Pro: heavy, bold, and light.
As Helvetica is our formal typeface.

Our primary typeface Codec Pro — the newest incarnation of the Codec family, developed in 2017 by Francesco Canovaro, Cosimo Lorenzo Pancini and Andrea Tartarelli as a research on the subtleties and the variations on the theme of the geometric sans-serif design.We use three weights of Codec Pro: heavy, bold, and light.
As Helvetica is our formal typeface.