Our Brand | Brand Identity Guideline | creative couple | Lebanon

Create brands with personality

To create brands with personality and help them create better connections with their potential audiences on an emotional level, through inspiring stories, creative design and innovative technology.

Our people are everything

We’re an organization that gives people (both employees and audiences) purpose and reason to choose one thing over another, we try hard to find out what they care about, what motivates them, what are their values and reflect it through design.

Our people are everything

We’re an organization that gives people (both employees and audiences) purpose and reason to choose one thing over another, we try hard to find out what they care about, what motivates them, what are their values and reflect it through design.

Story telling and evoking emotions

People crave genuine connections with brands. But how do we develop that connection? By creating a personality to the brand and that happens when you tell your brand story. Through story, you can effectively humanize your brand and communicate who you are, what you do, and how you can help people. A brand story grabs attention and engages people. It builds relationships, evokes emotions and inspire audience to make decisions beyond pure logical calculations . The better you do this, the better you can stand out and give meaning to a product that is otherwise impersonal.

Story telling and evoking emotions

People crave genuine connections with brands. But how do we develop that connection? By creating a personality to the brand and that happens when you tell your brand story. Through story, you can effectively humanize your brand and communicate who you are, what you do, and how you can help people. A brand story grabs attention and engages people. It builds relationships, evokes emotions and inspire audience to make decisions beyond pure logical calculations . The better you do this, the better you can stand out and give meaning to a product that is otherwise impersonal.

creative couple

The company started with two university colleagues studying graphic design Raymond and Mireille Boutros, who partnered together in life and business, and named the company creative couple you can obviously know why. We are proud of our humble beginnings, being way out of our league in most cases, we like to think that it made us better. We had to learn it all on the fly and do it all the hard way. This allowed us to be original and create something completely different. Consumer Research discovered that even a basic element of your logo – its font or shape can be enough to influence how people perceive your values, product and services.

creative couple

Storytelling is the most powerful tool in your selling toolbox. A a huge part of the story is your mission for wanting to start the business. This is where feelings have to come in; the consumer has to feel that the money is going to really help you scale the business to the next level, or they likely will not invest. We help you demonstrate that story and that is the power of a well-told story. It gives meaning to a product that is otherwise impersonal. It differentiates your product offering from your competitors’ and makes it more memorable. It builds relationships and inspires your audience / customers / stakeholders to make decisions beyond pure logical calculation.

Creating emotional connections

People are emotional beings. It’s biological. We’ve evolved this way. Have you ever found yourself on a website or in a store checking a product and thought, “I like this. This feels like me.” There’s something about the first impression. Something about the design, the colors, the text, the images, that just speaks to you. It’s your style. It has your kind of products. Everything around us has been designed in some way and all design eventually produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a dislike, excitement, joy, frustration. We ‘feel’ it. It’s personal. We are driven by our search for pleasure, seeking out experiences, we want to feel safe and secure, we want to avoid any threat, however small. In a marketing context, emotional connections underlie all decision-making.

Creating emotional connections

People are emotional beings. It’s biological. We’ve evolved this way. Have you ever found yourself on a website or in a store checking a product and thought, “I like this. This feels like me.” There’s something about the first impression. Something about the design, the colors, the text, the images, that just speaks to you. It’s your style. It has your kind of products. Everything around us has been designed in some way and all design eventually produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a dislike, excitement, joy, frustration. We ‘feel’ it. It’s personal. We are driven by our search for pleasure, seeking out experiences, we want to feel safe and secure, we want to avoid any threat, however small. In a marketing context, emotional connections underlie all decision-making.

A documented plan for brand success

We set out to design a brand that captures all the magic and quality of our creative services, and craft a brand strategy to guide us through our brand success. Our brand strategy is composed of many elements, in essence it’s our strategy for how we build, shape and share our brand, it’s what our brand is and aspires to be in the future, the purpose it serves and how we communicate it with the world.

A documented plan for brand success

We set out to design a brand that captures all the magic and quality of our creative services, and craft a brand strategy to guide us through our brand success. Our brand strategy is composed of many elements, in essence it’s our strategy for how we build, shape and share our brand, it’s what our brand is and aspires to be in the future, the purpose it serves and how we communicate it with the world.